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ConfigGuide_EN_DE

Description

SAP CRM 7

CRM Lean Campaign Management (C22) Building Block Configuration Guide

SAP AG Dietmar-Hopp-Allee 16 69190 Walldorf Germany

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Copyright © 2010 SAP AG

All rights reserved

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG

The information contained herein may be changed without prior notice

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors

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and PowerPoint are registered trademarks of Microsoft Corporation

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and MultiWin are trademarks or registered trademarks of Citrix Systems,

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and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries

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and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP France in the United States and in other countries

All other product and service names mentioned are the trademarks of their respective companies

Data contained in this document serves informational purposes only

National product specifications may vary

These materials are subject to change without notice

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only,

without representation or warranty of any kind,

and SAP Group shall not be liable for errors or omissions with respect to the materials

The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services,

Nothing herein should be construed as constituting an additional warranty

© SAP AG

Page 2 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Icons Icon

Meaning Caution Example Note Recommendation Syntax

Typographic Conventions Type Style

Description

Example text

Words or characters that appear on the screen

These include field names,

pushbuttons as well as menu names,

Cross-references to other documentation

Example text

Emphasized words or phrases in body text,

EXAMPLE TEXT

Names of elements in the system

These include report names,

and individual key words of a programming language,

SELECT and INCLUDE

Example text

Screen output

This includes file and directory names and their paths,

names of variables and parameters as well as names of installation,

EXAMPLE TEXT

Keys on the keyboard,

function keys (such as F2) or the ENTER key

Example text

Exact user entry

These are words or characters that you enter in the system exactly as they appear in the documentation

Variable user entry

Pointed brackets indicate that you replace these words and characters with appropriate entries

© SAP AG

Page 3 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Contents 1 Purpose

© SAP AG

Page 4 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide 3

© SAP AG

Page 5 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Configuration Guide 1

Purpose

This configuration guide provides the information you need to set up the configuration of this building block manually

Preparation

please see the document Quick Guide to Installing SAP Best Practices for CRM

The execution of campaigns via call lists requires the installation of the building block CRM Interaction Center (C78)

These SAP Notes contain important information for installation and configuration,

and also corrections concerning this building block

Make sure that you have the most up-to-date version of SAP Notes

You can find the SAP Notes on the SAP Service Marketplace (http://service

SAP Note

Component

CRM System 697572

CRM-MKT-SEG-TGR

Additional information about the Segment Builder

The following notes contain information regarding the sending of e-mails from SAP system

Refer to these notes if you experience problems with the sending of mails from campaigns

SAP Note

Component

CRM System 455140

© SAP AG

BC-SRV-COM

Configuration of e-mail,

Page 6 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Configuration

Defining Objectives

Use In this activity,

you can define objectives for campaigns and campaign elements

The values that you define here can be selected from the input help for the objective field

This field is located on the Basic Data tab page in the Marketing Planner

The objective is an optional criterion (together with the campaign type and priority,

for example) by which evaluations of the success of a campaign can as well be run in the Business Information Warehouse

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Basic Data → Define Objectives

In the CRM Marketing Planning: Objectives view maintain the following data: Objective

Description (EN)

Description (DE)

Brand Awareness

Markenbewusstsein

Customer Acquisition

Kundenakquisition

Increase consumer awareness

Erhöhung des Kundenbewusstseins

Customer Retention

Kundenbindung

Product Information

Produktinformation

Lead Generation

Leadgenerierung

Result New objectives for campaigns an5d campaign elements have been defined

Defining Tactics

Use In this activity,

you define the tactics for campaigns and campaign elements or trade promotions and trade promotion elements

The values that you define here are then shown in the input help for the Tactic field

You can find this field on the Basic Data tab page

In case you evaluate the campaign or trade promotion in the Business Information Warehouse,

you can use this field to report on the effectiveness of these tactics

© SAP AG

Page 7 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Basic Data → Define Tactics

In the CRM Marketing Planning: Tactics view maintain the following data: Tactic

Description (EN)

Description (DE)

Multiple strategies

Mehrfachstrategien

Product Presentation

Produktpräsentation

Trade Show

Verkaufsveranstaltung

Result Some new tactics for campaigns and campaign elements or trade promotions and trade promotion elements have been defined

Defining Campaign Types/Objectives/Tactics

Use Campaign types are a feature in the Marketing Planner and are used to help categorize individual campaigns or trade promotions (for example,

telephone or e-mail campaigns)

The campaign type is one of the attributes of a campaign which can be used to compare the success rate of different campaigns

There are no restrictions to the number or category of campaign types you may define

In the Marketing Planner,

they can be selected in the field Campaign Type on the tab page Basic Data

You can also create and assign objectives specifically for a predefined campaign type and/or create pairs of objectives and tactics for this campaign type

These must first be defined under Define Objectives and Define Tactics respectively

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Basic Data → Define Types/Objectives/Tactics

Choose New Entries: Field name

User action and values

(Description)

EN: Product Promotion DE: Produkt-Promotion

Category

Campaign

Campaign Specific Attributes Coupon

© SAP AG

No coupon

Page 8 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide 3

Save your entries

Select the newly created campaign type Y002 and assign the following combination of objectives and tactics to this type on the views Types / Objectives and Types / Objectives / Tactics : Campaign Type

Objective

Description

Description

Brand Awareness

Product Presentation

Trade Show

Customer Acquisition

Increase consumer awareness

Customer Retention

Product Information

Lead Generation

Result A new campaign type has been created and maintained for Marketing Plans

Maintaining Sender Addresses for E-Mail

Use In this activity,

you enter the e-mail address that is to appear as the sender's address for the recipients of a marketing e-mail

You need to make this setting if you are planning an e-mail marketing campaign

In the Marketing Planner,

you enter this address on tab page Channels for the marketing element to which the target group is assigned

In addition to a sender address,

you can also enter an address that is to appear as the reply address in the e-mail

This enables you to specify two separate addresses where needed

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Personalized Mail → Maintain Sender Addresses for E-Mail

Choose New Entries (F5)

Enter the following values for the new mail address: Ident

Mail Address

YMKT_ADR

Marketing Department

Choose Save (Ctrl+S)

© SAP AG

Page 9 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Result` You have defined the e-mail address that is to appear as the sender's address for the recipients of a marketing e-mail

Maintaining Product Hierarchies for Campaign

Use In this activity you select the product hierarchies used to assign products to campaigns,

campaigns or campaign elements

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Account Planning → Product Assignments → Assign Product Hierarchies

(a) If the CRM client is integrated with SAP ERP,

no changes or additional entries are required

(b) If the CRM client is set up as a CRM standalone client,

the following entry is required: Hier

Hierarchy

YBPCRMPROD

Save your entries

Defining Types for Marketing Plan

Use With SAP CRM 7

a marketing type is required for the creation of a marketing plan

You can also create and assign objectives specifically for a predefined marketing type and/or create pairs of objectives and tactics for this marketing plan type

These settings need to be defined under Define Objectives and Define Tactics respectively

Procedure 1

Access the activity using the following navigation options:

Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Basic Data → Define Types/Objectives/Tactics

Highlight the entry Y002 and choose Copy As

Enter the following data and save your entries: Field name

User action and values

© SAP AG

Page 10 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Field name

User action and values

Description

EN: Marketing Promotion DE: Marketing Promotion

Category

Marketing Plan

Choose copy all and save your entries

Result A new type for a Marketing Plan has been created

such as the name of the promotion,

status and time range in the form of bars

It also allows you to create new promotions or campaigns by creating a bar directly in the appropriate time range and to reschedule any of your planned activities by moving or stretching this bar

You can also delete the activity or copy it elsewhere

Assigning Graphic Profile for Marketing Calendar

Use In this activity you enter all of the graphic profiles that you wish to make available in the user settings for the marketing calendar

You must make an entry here before you use the calendar

The profile defines how the calendar is displayed,

You can also decide on the color for each campaign type (type view) and for each status (status view) for every graphic profile

Default: There are four standard graphic profiles: •

The first three profiles are color profiles and use color as the differentiating factor

Profiles 1 and 2 use the whole color palette

The third profile does not use the color green

The fourth profile uses templates to differentiate between the different graphic elements

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Marketing Calendar → Assign Graphic Profile for Marketing Calendar

© SAP AG

Page 11 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide 2

Highlight the following graphic profile: Graphics ID

Bar Profile

All Colors

In order to maintain specific colors for different campaign types select view Campaign Types and assign the colors accordingly by choosing New Entries

GraphicsID

(Campaign) Type

(Layer) Type

All colors are already assigned to different statuses

Result Now you have successfully assigned the graphic profiles for the relevant campaign types to the marketing calendar

Define Target Systems (ERP,

Use In this activity you define the RFC destination

n to your SAP BW and SAP SEM system

You have to maintain RFC destinations even in case no SAP BW or SAP SEM system is used

Procedure 1

Access the activity using the following navigation options:

Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → System Landscape → Define Target Systems (ERP,

Enter RFC destinations for the identifications MKTPLBW and MKTPLSEM as follows:

SAP BW is used but SAP SEM is not used: Assign the RFC destination to the SAP BW system to both identifications

No SAP BW and no SAP SEM is used: In this case you still have to enter an RFC destination because an entry is mandatory

Create a dummy RFC destination with connection type “3” using transaction code SM59 and assign this RFC destination to both identifications

© SAP AG

Page 12 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Defining Partner Determination Procedure

Use In this activity,

you define partner determination procedures that the system uses to automatically enter partners in business transactions

The partner functions and access sequences you have defined are brought together here

When you define a new procedure,

you assign it to a transaction category or an item object type,

and enter required and mandatory partner functions

These are the partner functions the system looks for in transactions

You maintain settings for each partner function,

and list which functions are displayed in the transaction document header

When you later assign this procedure to a 9 transaction type or an item category,

the settings you make here are valid in transactions of that type or for items of that category

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Basic Functions → Partner Processing → Define Partner Determination Procedure

Highlight standard procedure 00000002 Business Activities and use it as copy template for the new procedure Y0000040 Marketing Activities (with all dependent entries)

Highlight the new procedure Y0000040 Marketing Activities and choose view Partner Functions in Procedure

Choose New Entries and add a new partner function with the following data: Field name

User action and values

PartnerDetProc

Y0000040 Marketing Activities

Partner Function

General Changeable (if…) No

Default Values Calendar maintenance Address Changeable addr

Partner Determination Access sequence

-> User

Delete partner function 00000022 Person Responsible (CRM)

Choose view User Interface Settings and make the following entries for the new procedure Y0000040 Marketing Activities at Header Screen: Field name

User action and values

Partner Function1

© SAP AG

Page 13 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Field name

User action and values

Partner Function2

Partner Function3

Save your entries

Maintaining Organizational Data Profile

Use The purpose of this activity is to create a new organization determination profile that allows you to determine the responsible organizational unit by means of the assignment of the respective system user,

which creates a business transaction,

Prerequisites The organizational model has been created and all persons creating business transactions in the CRM system are assigned to an organizational unit

The standard organizational determination rule 10000194 – User orgunit exists in the CRM system

Procedure 1

Access the activity using one of the following navigation options: Transaction code

CRMC_ORGPROF

SAP CRM IMG menu

Customer Relationship Management → Master Data → Organizational Management → Organizational Data Determination → Change Rules and Profiles  Maintain Organizational Data Profile

To create the new organizational data determination profile Y00000000001 perform the following steps: 3

Choose New Entries and enter the following values: When creating new data manually (not using the BC-Set) for both languages (EN and DE),

you need to maintain translation-sensitive data (descriptions,

after having logged on the system with the appropriate language (EN and/or DE)

Profile

Y00000000001 BP Sales Org

Data Profile

Datenprofil

Scenario

Determination Rules Organizational Model Determin

Responsibilities Determin

© SAP AG

Page 14 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Field

Mandatory Sales Organization Distribution Channel Sales Office 4

Choose Save and select a customizing request if required

Result A new organizational data determination profile has been created,

ready to be assigned to one or more CRM business transactions

Defining Transaction Type for Marketing Activities

Use A transaction type defines the properties and characteristics of a business transaction (for example,

and defines the control attributes (for example,

partner determination procedure,

A transaction type controls the processing of a specific business transaction

A transaction type is assigned to one or several business transaction categories (for example,

The business transaction category determines the business context in which the transaction type can be used (for example,

This means that one business transaction category is the leading business transaction category

This category is not related hierarchically to other business transaction categories,

A sales transaction with business activity data would,

be more likely to have 'sales' as leading business transaction category than 'business activity'

The purpose of this activity is to reduce and adapt the required transaction types

When sending marketing e-mails to a group of customers containing in a target group the intention is to capture this information as an outbound marketing activity

Furthermore the business procedure requires a separate inbound activity in case the customer declines the trade show participation

In this case,

the marketing activity Outbound E-Mail has to be created as new transaction type

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Transactions → Basic Settings → Define Transaction Types

Choose New Entries and enter the following values: Field name

User action and values

Transaction Type

Y005 BP MKT Outb

E-Mail (EN) BP MKT Ausg

E-Mail (DE)

General

© SAP AG

Page 15 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Field name

User action and values

Description

BP Outbound Marketing E-Mail (EN) BP Ausgehende Marketing E-Mail (DE)

Leading Transaction Category

BUS2000126 Business Activity

Commitment Date

Commitment Date is not calculated

Profiles Text Det

Procedure

ACT00003

Partner Determ

Y0000040

Status Profile

CRMACTIV

Data Prof

Y00000000001

Partner Function ORG

Date Profile

Transaction Numbering No

Range Object

CRM_ACTIVI

Range No

Choose view Assignment of Business Transaction Categories and highlight transaction category Business Activity for this transaction type

Choose view Customizing header and maintain the following data: Field name

User action and values

General Category

Default Data Priority

Arouse Interest

Direction

Outbound

Save your entries

Interaction Object Definition Defining Name of Interaction Object in Applications

In this activity,

you define the name of the interaction object in your application

You should enter this name for every language you use

This name (for example,

campaign contact) is displayed when maintaining the interaction object in applications (for example,

Interaction Center)

If you do not enter a name here,

the name Interaction Object is used by default

Procedure 1

Access the activity using the following navigation options:

© SAP AG

Page 16 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Transaction code

SAP CRM IMG menu

Customer Relationship Management → Basic Functions → Interaction Object → Define Name of Interaction Object in Applications

Choose New Entries and maintain the following values: Field name

User action and values

Scenario

CRM Marketing Mass Campaigns

Campaign Contact

Save your entries

Activating Interaction Object in Applications

In this activity you define all applications in which you can use the interaction objects

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Basic Functions → Interaction Object → Activate Interaction Object in Applications

Choose New Entries and maintain the following values: Appl

Fact Sheet Activities / Account and Contact Management Interaction Center WinClient Interaction Center WebClient 3

Save your entries

Defining Follow-Up Transaction Types for Interaction Object

In this activity,

you define which business transactions can be used in the document flow as follow-up transactions for interaction objects (IO)

To do this,

first add the transaction type you require

Only the documents that belong to the transaction types can be generated as successors to the IO (in application Activities)

In the second stage of customizing,

you define how the business partner of the interaction object is transferred to the follow-up transaction

Because the IO,

unlike business transactions such as the activity,

does not possess any partner functions,

the usual copy control by the partner functions cannot be used

For this reason,

you must define how business partners of type Person or Organization are transferred to the partner functions of the follow-up documents

Both B2B and B2C scenarios are taken into consideration

© SAP AG

Page 17 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Basic Functions → Interaction Object → Define Follow-Up Transaction Types for Interaction Object

Choose New Entries and maintain the following combination of Follow-Up Transaction Type,

Business Partner Type and Partner Functions: Tgt Trans

BP Type ID

Function

Save your entries

Result You have successfully defined follow-up transaction types for interaction objects

Communication Strategy Definition Defining File Export Variant

Use In this activity,

you define the export variants for the file export in the campaign execution

The export variant determines which format the file to be exported will have,

which format parameters need to be considered,

and whether the file should be assigned to the campaign or not

By default,

The file export variants defined here are assigned to a communication medium in the activity Defining Communication Medium

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG menu

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Campaign

© SAP AG

Page 18 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide Execution → Define File Export Variants 2

Choose New Entries and maintain the following data: Field name

User action and values

Variant ID

Assignment

Assign as Attachment (If you select No Assignment you need to define a storage location for the file in addition in the following activity)

Extension

Description

Open channel BP address file

Select the new file export variant and choose view Settings

Choose New Entries and enter the following values: Format Parameter

Parameter Value

HEADER_ROW

SEPARATOR

Save your entries

Defining File Storage Location

Use The address file for business partners that is generated via the campaign execution can be assigned directly to the campaign or stored on a file server

For storage on a file server,

you have to define specific settings

Procedure 1

Access the activity using the following navigation option: CRM Transaction code

Confirm the Information message

Select the logical file path MARKETING_FILES

From the dialog structure double-click on entry Assignment of Physical Paths to Logical Path

Select your operating system (e

WINDOWS NT) and choose Details (Ctrl+Shift+F2)

Enter the file path in the field Physical path (for SAP BP CRM use C:\temp\)

Choose the F1 help of this field for more details

In the file path folder,

all marketing files which are generated automatically (e

during a campaign execution) are stored

Choose Save and select a workbench request if necessary

© SAP AG

Page 19 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide

Defining Communication Medium

Use In this activity you specify communication media (in effect communication strategies consisting of one or more different media) by which you intend to contact business partners within a marketing campaign

You enter the communication medium in the Marketing Planner under Channels

The attributes of each communication medium can be transferred to the Business Information Warehouse for evaluation

Background Each communication medium consists of one or more communication methods together with a priority that you assign to a communication method

If you want to trigger business transactions (activities for example) then on the same screen,

assign a business transaction type (defined in customizing) to the relevant communication method

Procedure 1

Access the activity using the following navigation options: Transaction code

SAP CRM IMG

Customer Relationship Management → Marketing → Marketing Planning and Campaign Management → Campaign Execution → Define Communication Medium

Choose New Entries in order to create a new communication medium using the following data: Field name

User action and values

Communication Medium

E-mail with activity creation (EN) E-Mail mit Aktivitätengenerierung (DE)

On view Communication Methods and Transaction Types: Priority

Communication Method

Internet mail (SMTP)

Category

Internet Mail

Create a second communication medium with the following data: Field name

User action and values

Communication Medium

Open Channel

On view Communication Methods and Transaction Types: Priority

Communication Method

File Export

Transaction Type Category

© SAP AG

Page 20 of 33

SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide On view Assign File Export Variant: Variant ID

Open channel BP address file

Save your entries

Result Now you have created two new communication channels: •

E-mail execution that generates marketing outbound activities in parallel to the e-mail sending process itself

Open channel execution that generates and export file with address data

This file can be used as an input file for letter generation

Mail Forms Creating Survey URL

Use A URL for a questionnaire can be,

added as hyperlink to e-mails which are sent when executing a campaign to gain further information from the addressed customers

Prerequisites A questionnaire which the customer shall use to,

request additional information on a product,

has already been created or imported in the CRM system

In our case,

you can import the predefined SAP Best Practices example questionnaire that is relevant for you from the directory Misc of the SAP Best Practices documentation CD: •

BP_INFORMATION_EN:

Questionnaire (English version)

BP_INFORMATION_DE:

Questionnaire (German version)

BP_INFORMATION_ES:

Questionnaire (Spanish version)

BP_INFORMATION_FR:

Questionnaire (French version)

BP_INFORMATION_PT:

Questionnaire (Portuguese version)

BP_INFORMATION_RU:

Questionnaire (Russian version)

BP_INFORMATION_ZH:

Questionnaire (Chinese version)

BP_INFORMATION_CS:

Questionnaire (Czech version)

BP_INFORMATION_IT:

Questionnaire (Italian version)

BP_INFORMATION_NL:

Questionnaire (Dutch version)

BP_INFORMATION_PL:

Questionnaire (Polish version)

BP_INFORMATION_TR:

Questionnaire (Turkish version)

BP_INFORMATION_DA:

Questionnaire (Danish version)

BP_INFORMATION_FI:

Questionnaire (Finnish version)

BP_INFORMATION_JA:

Questionnaire (Japanese version)

BP_INFORMATION_NO:

Questionnaire (Norwegian version)

© SAP AG

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SAP Best Practices CRM Lean Campaign Management (C22): Configuration Guide •

BP_INFORMATION_SV:

Questionnaire (Swedish version)

BP_INFORMATION_HE:

Questionnaire (Hebrew version)

BP_INFORMATION_KO:

Questionnaire (Korean version)

BP_INFORMATION_HU:

Questionnaire (Hungarian version)

BP_INFORMATION_RO:

Questionnaire (Romanian version)

For further details concerning questionnaire maintenance,

see the configuration guide of building block C31 – CRM Activity Management,

section Defining Questionnaires

Procedure Access the activity using one of the following navigation options: Transaction code

CRM_SURVEY_SUITE

SAP CRM IMG menu

Customer Relationship Management → Transactions → Settings for Leads → Questionnaires for Leads → Define Questionnaires

Creating XML Parameter File for CRM system 1

From the application toolbar,

Open the tree structure Survey Repository  Parameter XMLs  bsp

Select the standard parameter file CRM_SVY_BSP_SYSTEMPARAM

XML with doubleclick and choose Export (F8)

Rename the file,

Save the file to your local PC

Open the XML file with a suitable editor tool

Maintain the following coding,